Ingredient Selection Process

In a previous post I referred to a strict ingredient selection process Beautycounter uses for each of our products.  To visit the comphrehensive information online, click here. For a summary, read below. 

Beautycounter is a grassroots mission to get safer products into the hands of everyone.  Pay special attention to the word safer. This does not mean 100% natural or organic.  In fact, not all synthetic ingredients are bad and not all natural/organic ingredients are good.  It's important to both research those ingredients and to determine their potential impact on the body.  In my personal opinion, Beautycounter does an amazing job selecting safer ingredients (without compromising performance) and creating a culture of transparency for all. Their ingredient selection process is the most strict in the industry and includes a five step process.

1. Ban Intentionally- Beautycounter bans over 1,500 ingredients through an extensive Never List. 

2. Screen vigorously- Beautycounter screens every ingredient for information on hazards like cancer, developmental toxicity, and hormone disruption through the use of many resources

3. Learn constantly- Beautycounter does not assume that an absence in data means a chemical is safe.  Beautycounter reviews data regularly and even commissions their own studies when necessary. 

4. Source responsibly- Beautycounter aims to source ingredients from sustainable , non-GMO suppliers when possible.  They also do not test on animals.

5. Share transparently- Beautycounter goes beyond what is required by law by identifying every ingredient, right down to the intentionally added preservatives.